Customer Churn Prediction (Coffee Chain)

A loyalty program is not just about discounts — it’s a vast body of knowledge about how your guests live and what they truly want. We’ve taught the system to see real people behind the numbers: to notice when a regular latte drinker suddenly starts visiting less often or changes their usual morning routine for occasional purchases. The model analyzes these changes in real time and identifies those who are about to stop coming, even before the guest themselves realizes it.

Instead of bombarding everyone with the same push notifications, we introduced smart bonus management. The system understands who just needs a friendly reminder to return, and who actually requires a serious discount to win back their loyalty. This saves businesses from the biggest mistake — giving away unnecessary rewards to those who are already willing to pay full price. Machine learning handles all the routine: it segments the database, chooses the right communication channel, and ensures that every ruble invested in marketing brings real profit, not just an increase in the number of receipts.